Payment Device Pricing Update: What You Need to Know
By Johan Claassen, CEO — NewBold Technologies

Major payment device manufacturers are implementing price adjustments due to the global memory chip shortage. Here’s what’s happening, what it means for your operations, and what NewBold is doing about it.

What’s Changed?

Verifone, PAX Technology, and Ingenico have all communicated or signaled pricing adjustments on payment devices as a result of rising memory component costs. These are industry-wide conditions affecting every manufacturer, not isolated decisions, and we expect further adjustments as the situation evolves.

Why It’s Happening

The global DRAM and NAND flash memory market is in the grip of an unprecedented shortage. The three largest memory chip manufacturers — Samsung, SK Hynix, and Micron — have redirected production capacity toward high-bandwidth memory for AI data centers, reducing the supply available for commercial electronics including payment terminals. DRAM prices have risen sharply over the past year, and leading analysts at IDC and TrendForce project these constraints will persist into 2027.

Every electronic device that uses memory is affected. Payment terminals are no exception.

How NewBold Is Positioned

We’ve been tracking these supply chain dynamics closely and have taken proactive steps to protect our clients.

1. Forward inventory. NewBold has strategically increased our stock of high-demand payment devices, securing inventory ahead of the sharpest price movements. Our same-day fulfillment capability on in-stock devices remains intact.

2. Supply chain control. Our PCI-certified Key Injection Facility gives us end-to-end ownership of the payment device lifecycle — procurement, encryption, software loading, configuration, and deployment — with no third-party dependencies.

3. Lifecycle planning. We’re proactively reviewing device fleets with our managed clients to identify refresh windows, flag models approaching PCI expiration, and build procurement strategies that account for the current market.

What You Should Do

If you have payment device refreshes, rollouts, or expansions planned for 2026, now is the time to plan. Early engagement gives us the best opportunity to manage pricing and availability on your behalf.

Reach out to your NewBold account team or [contact us directly](https://newboldtech.com/contact) to discuss your specific situation.

NewBold Technologies is a national technology lifecycle management partner serving over 160,000 locations across QSR, retail, and enterprise environments.